Dr. Guillermo Higa Website & Digital Marketing Launch
Dr. Guillermo Higa and Fortris are working together to promote Dr. Higa’s bariatric and general surgery practice in Tucson Arizona. Dr. Higa is a member of a larger surgical group but wanted to have his own online presence to show the breath of his skill and better connect with his patients. As a result, we created a new, custom website with content management system and are pursuing a full Search Engine Optimization (SEO) and social media campaign. We’ve also traveled to Dr. Higa‘s office location to film informational videos for his patients both in English and Spanish as well as filming patient testimonials. We manage a very successful Pay-per-click campaign, and online support groups to complement the monthly in person support meeting. Fortris has also implemented our proprietary bariatric surgery seminar delivery system on Dr. Higa’s website.
The average bariatric surgery patient spends over two dozen hours researching procedures and surgeons. With bariatric surgery quickly accepted as mainstream over the past couple decades, surgeons need to differentiate themselves by offering great content and a personal feel. Dr. Higa and the entire team at Fortris work closely to ensure that patients who visit his website enjoy the information they need to help them make the decision of whether bariatric surgery is the best option for them