Case Studies

CASE STUDY

Delivering Results…Even a Decade Later

YOY Traffic Growth: 125+%

YOY Conversion Growth: 275+%

Our client is a leader in the bariatric surgery world. They were the first in their state and US to perform many pioneering laparoscopic procedures. Indeed, at one point, their surgeons performed upwards of 1% of all the bariatric procedures in the country.

Fortris has worked with our client since 2009, when we redesigned their site for the first time. Over the years, we have grown together, and they have added several new board-certified surgeons in that time. Today they serve not only their home state but neighboring states. After over a decade of working with the same client, the key is to differentiate and innovate. While larger hospital systems have absorbed other practices in the area, our client has been able to stay independent through unrivaled dedication to their patients, a responsive staff, excellent outcomes, and forward-thinking marketing.

Fortris has redesigned or refreshed their website more than four times over the years, and we continue to provide content marketing both in written and multimedia (video and photo) form, organic search engine optimization, local search, and social media services, all of which have coalesced to deliver outstanding results year in and year out. With Fortris by their side, our client has worked with hospitals, local organizations, and even the governor’s office for a special initiative to drive patient awareness and improve care.

Moving forward, we have our sights set on helping them become the preeminent, go-to practice throughout the region, extending their reach into neighboring states and ensuring that patients can access their outstanding quality of care from anywhere.

This is a prime example of how a medical practice and its digital agency can work together to drive patient visits, improve reputation, and grow.