Social Media Marketing, or SMM, is an innovative form of relationship-based advertising that involves creating and sharing content on social media networks. This can be as simple as posting an image or text update on Facebook or Twitter. Or it could mean more involved content like blogging, video creation, or using forums, wikis, or paid social media advertising. All of this content can be used on social media to drive engagement with current or potential patients and clients. SMM has revolutionized how businesses communicate with their audience by allowing for more personal and targeted marketing. With proper implementation, social media marketing can be a low-cost and effective part of a practice’s overall marketing plan.

Over 400 million people use Facebook alone and this volume of users allows for unparalleled results that fit into any budget if executed properly. Fortris designs professional strategies that tailor social media campaigns on Facebook and other platforms to your practice’s specific wants and needs. Social media additionally offers search engine benefits as most major social media websites show up in search engine results, which can drive traffic to your website. Other benefits include:

  • A low-cost way to communicate with patients, clients or customers.
  • A way to learn about their needs.
  • Direct access to forums in which customers feel comfortable.
  • Quick feedback, and quick responses to that feedback.
  • A great source of market research.
  • A way to distribute news and information instantaneously, without the cost of postage.

Using social media can yield a host of business-building benefits including mitigating negative feedback. If clients feel they have an open and direct line to your practice, they may vent disappointment on a controlled forum rather than through an unmonitored one.

Any social media marketing campaign takes time to build since it relies on relationships. But in the end, the goal is to bring you closer to the people that matter most in your business – your clients, customers, and patients. In our opinion, social media marketing, when used in conjunction with a larger advertising campaign, is the way of the future.

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