Responding to Patient Reviews

May 17, 2022

As responses are one of the foundations of review management, plan for common situations in advance so that you know your team is ready to stay on message. You’ll want to draw up a document of items frequently mentioned in reviews and the corresponding appropriate responses. If you’re stuck with coming up with new scenarios, ask your customer support team or whoever runs the frontline with customers. Preparation for these scenarios is key to maintaining your composure if and when an issue arises.

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Engagement Hacks for Facebook

May 2, 2022

It’s no secret that Facebook is the largest social media platform in the world, but what is not so clear is how to actually use Facebook to increase your engagement. Here are 10 “Facebook Algorithm Hacks” to increase your engagement and take your digital presence to the next level. Follow these instructions to see higher levels of engagement on your Facebook page.

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Soliciting & Managing Customer Reviews

April 23, 2022

Have you ever searched online for a local business and chosen one without considering its star rating or how many reviews the business has?

In this “Age of Information”, the answer is likely no. In fact, studies show that 95% of customers read reviews before making a purchase or interacting with a business. Online reviews are more important than ever to brands online, as they’ve only become more accessible with the proliferation of mobile apps and the addition of readily visible ratings in search results.

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Why Is Your Website Failing?

March 27, 2022

Today, a website is essential for your medical practice. Regardless of specialty, a practice’s online presence will have a massive impact on its success, as patients, young and old, often visit a website before making any care decisions.

With a great deal of your success depending on the quality and visibility of your website, you need to be critical and often evaluate what may or may not be working:

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Ways to Grow Your YouTube Channel

March 7, 2022

Many in the evolving world of digital marketing now consider YouTube to be the number one platform affecting consumer behavior, overtaking Facebook last year. If you’re not leveraging YouTube in your marketing strategy, you may be missing out on significant opportunities. In this blog, we’ll provide tips on creating and growing a YouTube channel for your medical practice.

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What is SEO and Why Is It Important?

February 28, 2022

SEO stands for Search Engine Optimization and has become increasingly more important as the Internet continues to become increasingly more important to people’s everyday lives. SEO was developed as a set of rules Search Engines use to optimize search results and how a website is ranked, thus, increasing or decreasing the visibility of the website. There are two main objectives with SEO. First, to help you, as the owner/creator of the website, understand what users are searching for online so that you can create the proper content to attract your desired audience. Second, to help you create a website that search engine crawlers and algorithms can find, understand and index correctly for rankings and searches. Basically, SEO is a key tool to helping you build the brand awareness of your practice, which is a perfect transition into understanding why SEO is important for your practice.

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The Ins and Outs of an Email Newsletter

February 22, 2022

Email newsletters are the oldest form of internet marketing, yet still considered one of the most powerful tools available to market your practice. The newsletter is also the most common form of email marketing. It provides an ideal form of communication to your practice’s existing and potential audience, where you can engage them by providing relevant content, such as news, updates, educational content and more. But also, while creating brand loyalty with your audience and subscribers, you can gently persuade your audience towards the services you provide. Whatever your purpose with setting up an email newsletter, the bottom line is always the same – engage your audience!

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The Power of Online Webinars & Seminars

December 21, 2021

Seminars, conferences and other physical in-person events likely filled your calendar. They were seen as integral sources of brand building, customer interfacing, and industry-wide networking. But now, in our technology-rich world, the seminar has given way to the webinar. And in a post-pandemic COVID world, online interaction is becoming even more powerful and necessary.

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Reasons to Use Memes in Your Marketing

December 11, 2021

The marketing landscape is in a state of continual change. In fact, one really can’t even call it just “marketing” anymore. Digital marketing is the most appropriate way to define how medical practices stimulate and attract their patients.

Trying to keep up with digital marketing trends is a constant evolution of quality content and creative methods for delivery. Today, memes are even being considered an effective tool in a digital marketing strategy.

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In the OR with Dr. Andre Teixeira

November 10, 2021

Recently, we had the distinct honor of observing and filming Dr. Andre Teixeira at work in his operating room in Orlando, FL. Dr. Teixeira is a leading bariatric surgeon in the United States and is known around the world as an expert not only in minimally invasive / laparoscopic and robotic bariatric surgery, but also a leader in a new generation of surgeries performed endoscopically. Over the course of the day, we were able to observe and record gastric sleeves, gastric bypasses and more.

Bariatric surgeon Dr. Andre Teixeira operates in Orlando, Florida as the Fortris team helps him tackle marketing for his surgical practice

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