LinkedIn may be the black sheep of social media. It’s not the sexiest platform. It’s not the biggest network.
However, with over 55 million companies and 720 million users, it can be a powerful tool. Because it is the most active professional networking platform. And widely considered the most trustworthy of all the social media platforms. Essentially, if you’re in the business of business and connecting with professionals, you must be on LinkedIn.
Your patients are your best source for referrals. These patients know you, your staff and they’re happy with their results, meaning they give potential patients a good sense of how others suffering the same ailments were treated. Testimonials are a way for medical practices to say to potential patients, “Do not take our word for it; look at what our patients are saying about us.”
Patient testimonials are one of the most powerful ways to earn trust and attract new patients to your practice, and they are believed to have the highest effectiveness rating for content marketing.
As responses are one of the foundations of review management, plan for common situations in advance so that you know your team is ready to stay on message. You’ll want to draw up a document of items frequently mentioned in reviews and the corresponding appropriate responses. If you’re stuck with coming up with new scenarios, ask your customer support team or whoever runs the frontline with customers. Preparation for these scenarios is key to maintaining your composure if and when an issue arises.
It’s no secret that Facebook is the largest social media platform in the world, but what is not so clear is how to actually use Facebook to increase your engagement. Here are 10 “Facebook Algorithm Hacks” to increase your engagement and take your digital presence to the next level. Follow these instructions to see higher levels of engagement on your Facebook page.
Have you ever searched online for a local business and chosen one without considering its star rating or how many reviews the business has?
In this “Age of Information”, the answer is likely no. In fact, studies show that 95% of customers read reviews before making a purchase or interacting with a business. Online reviews are more important than ever to brands online, as they’ve only become more accessible with the proliferation of mobile apps and the addition of readily visible ratings in search results.
Today, a website is essential for your medical practice. Regardless of specialty, a practice’s online presence will have a massive impact on its success, as patients, young and old, often visit a website before making any care decisions.
With a great deal of your success depending on the quality and visibility of your website, you need to be critical and often evaluate what may or may not be working:
Many in the evolving world of digital marketing now consider YouTube to be the number one platform affecting consumer behavior, overtaking Facebook last year. If you’re not leveraging YouTube in your marketing strategy, you may be missing out on significant opportunities. In this blog, we’ll provide tips on creating and growing a YouTube channel for your medical practice.
SEO stands for Search Engine Optimization and has become increasingly more important as the Internet continues to become increasingly more important to people’s everyday lives. SEO was developed as a set of rules Search Engines use to optimize search results and how a website is ranked, thus, increasing or decreasing the visibility of the website. There are two main objectives with SEO. First, to help you, as the owner/creator of the website, understand what users are searching for online so that you can create the proper content to attract your desired audience. Second, to help you create a website that search engine crawlers and algorithms can find, understand and index correctly for rankings and searches. Basically, SEO is a key tool to helping you build the brand awareness of your practice, which is a perfect transition into understanding why SEO is important for your practice.
Email newsletters are the oldest form of internet marketing, yet still considered one of the most powerful tools available to market your practice. The newsletter is also the most common form of email marketing. It provides an ideal form of communication to your practice’s existing and potential audience, where you can engage them by providing relevant content, such as news, updates, educational content and more. But also, while creating brand loyalty with your audience and subscribers, you can gently persuade your audience towards the services you provide. Whatever your purpose with setting up an email newsletter, the bottom line is always the same – engage your audience!
Seminars, conferences and other physical in-person events likely filled your calendar. They were seen as integral sources of brand building, customer interfacing, and industry-wide networking. But now, in our technology-rich world, the seminar has given way to the webinar. And in a post-pandemic COVID world, online interaction is becoming even more powerful and necessary.