Launch of Garabar’s New Online Home
When Garabar, one of South Florida’s most trusted roofing and impact window companies, approached us to redesign their online presence, our mission was clear: transform an established brand into a digital experience that communicates trust, craftsmanship, and excellence.
Today, we’re proud to announce the official launch of Garabar.com — a sleek, customer-focused website that blends performance, visual storytelling, and local credibility into one cohesive platform.
Understanding Garabar’s Vision
Garabar has been serving Florida homeowners since 2006, and we’ve been right alongside them since then. In that time, Garabar has become a local leader, offering roofing, impact windows and doors, and exterior renovation services with a reputation built on quality and integrity. But their previous website didn’t reflect that same level of expertise or personality.
They needed more than a facelift — they needed a brand platform that could:
- Showcase their extensive portfolio of residential and commercial projects
- Simplify the customer journey from research to quote
- Reflect their craftsmanship and leadership in the Florida market
- Improve SEO visibility and digital lead generation
At Fortris, we saw this as an opportunity to build a digital home as strong as the roof and window solutions that Garabar installs.
Our Approach
Before writing a single line of code, we started with discovery — diving deep into Garabar’s customer personas, competitive landscape, and communication goals. Through this process, we identified key pain points and opportunities:
- The previous site wasn’t optimized or SEO-friendly
- Content lacked clarity and storytelling
- Calls-to-action were scattered and underperforming
- The brand voice wasn’t aligned with their premium service reputation
We distilled our findings into a strategy anchored by three pillars:
- Trust through Transparency – Highlight licenses, certifications, testimonials, and warranties.
- Showcase Real Work – Use high-impact visuals and case studies to demonstrate craftsmanship.
- Make Contact Effortless – Streamline navigation and create clear, conversion-focused pathways.
The Design System
Garabar’s brand already had strong foundations — a bold red and charcoal palette, clean typography, and a logo that evokes strength. Our design team modernized and extended this identity for the digital space.
We created a modular design system emphasizing:
- Clear visual hierarchy and accessible color contrast
- Authentic photography showcasing Florida architecture and sunlight
- Localized design cues to appeal to homeowners and commercial clients alike
The result is a design language that feels reassuringly solid yet approachable, perfectly matching Garabar’s brand promise: “Where quality meets confidence.”
Built for Performance and Conversion
From the start, we engineered Garabar.com for speed, security, and scalability.
Crafting the Content
Our content team collaborated closely with Garabar’s leadership to refine brand messaging across every page. We focused on clarity, credibility, and local relevance, writing copy that educates while inspiring action.
A Partnership Beyond Launch
Launching Garabar.com was just the beginning. Fortris continues to work with Garabar on ongoing SEO, paid search, and content strategy to expand their footprint across South Florida.
We see this partnership as a model for what’s possible when craftsmanship meets digital innovation. Together, we’ve built a website that doesn’t just inform — it converts, inspires, and strengthens trust with every click.
Explore the New Garabar.com
Check out their new roofing & impact window site
