SOCIAL MEDIA FOR BARIATRIC SURGERY PRACTICES
Social media has exploded in popularity over the past decade, and the proof lies in the sheer number of participants on major social media channels. However, it is important to remember that social media presents both an opportunity and risk for those in the medical and bariatric surgery field. Privacy considerations must be balanced with effective messaging – no easy task.
Social media is becoming an ever-more important part of online marketing. Social media channels can be a great way for bariatric surgery practices to connect with patients, offering a support resource and an outlet to express their achievements with others. The efficacy of a social media plan can also help with search engine ranking, further proof that an effective digital strategy requires multiple outlets working in harmony.
Many individual bariatric practices and hospital systems are reticent to delve into social media, however with proper set-up and the assistance of our team here at Fortris, the risks can be managed while fully leveraging the power of the medium.
To request a Social Media evaluation, please contact us by phone.